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Financial Services
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SayHiya is a forward-thinking startup dedicated to making essential household technology accessible to individuals who have been underserved by traditional credit systems. Recognising that many hard working people struggle to replace basic items like TVs, refrigerators, and washing machines, the company offers a rental solution that meets this crucial need.Their mission is simple yet impactful: empower those who deserve better access to everyday necessities.
As a startup with a lean budget and a small team, SayHiya faced several significant challenges:
Data Integration Complexity: The company needed to bring together diverse data sources, from traditional databases and several third-party APIs which required a solution that could handle complexity effectively.
Resource Constraints: Operating with limited resources, they sought a cost-effective data architecture that would deliver the necessary insights without overstretching their team or budget.
Optimising Marketing Efficiency: With an application approval rate of around 35%, the team needed to fine-tune their marketing strategies. This meant accurately linking data from platforms like Meta, Google Ads, and their CRM to better target potential customers and optimise their marketing spend.
After exploring several tools, including Hevo, Fivetran, and Rudderstack, the company found that each came with its own challenges—whether in terms of cost or functionality. The turning point came when they discovered The Data Refinery, which offered exactly what they needed.
The Data Refinery stood out by delivering the cost efficiency crucial for a startup. By replacing Hevo and optimising their Snowflake usage, the team realised significant savings—over 20%.
The platform’s ability to automate data processes transformed their productivity. Tasks that once required full days of manual effort were now streamlined, freeing up 90% of their time for high-value activities like data analysis and business growth.
Andy Pickup, Head of Systems and Data, shared his initial concerns and how they were addressed:
One of the standout features of The Data Refinery, was its flexibility in reporting and analytics. SayHiya, operate on a subscription-based commercial model, requiring a different approach to revenue recognition to and time to value than traditional transactional reporting. The Data Refinery team swung into action to build a new reporting model to allow the reports to accurately track and predict revenue. The platform not only provided robust out-of-the-box reporting tools but also allowed SayHiya to tailor the dashboards and insights to their specific needs, eliminating the immediate need for additional hires like data analysts—further reducing costs.
Seamless data integration was also a major benefit. The platform’s extensive range of API connectors, along with the option for bespoke connectors, ensured that all data sources could be brought together smoothly. This capability was crucial for maintaining control over their data via the connections interface and the Snowflake Data Share while benefiting from a unified model that supported comprehensive insights. In addition, the open data model available in the platform and demographic data within it has provided a lot of additional insight on their audiences, who is targeted, who is approved. This also saved them the cost of bringing in another external data enrichment system.
The ongoing consultancy and support from The Data Refinery team proved invaluable with SayHiya benefiting from the expertise of a team that worked across multiple industries, offering insights and best practices that helped them navigate their data challenges with confidence.
Reflecting on the platform’s accuracy and overall impact, Andy Pickup added:
The collaboration with The Data Refinery brought transformative results:
Enhanced Marketing Effectiveness: By linking marketing data with operational data and open data sources, they now have much greater insight into their audiences which gives them the ability to run more targeted campaigns and maximise marketing spend efficiency.
Rapid Issue Resolution: The comprehensive data provided by The Data Refinery enabled the team to quickly identify and fix a critical bug on their website, reducing what could have been a six-month investigation to just one month.
Improved Reporting and Decision-Making: With powerful reporting tools at their disposal, they gained immediate and actionable insights, allowing for informed decision-making without the need for additional data analysts.
Scalable Data Infrastructure: The company now has a data infrastructure that scales with them, offering the flexibility to integrate new data sources and adapt as their business evolves.
Peace of Mind from Security: The Data Refinery’s robust security protocols provided complete peace of mind. The team could trust that their data was handled with the highest level of protection, addressing any concerns about potential risks.
Accuracy and Trust in Data: After conducting their own reconciliation tests, they found The Data Refinery’s matching algorithm to be 99% accurate. This level of precision reinforced their confidence in the platform’s ability to deliver reliable insights crucial for their business decisions.
Partnering with The Data Refinery has been a pivotal move. The platform provided not just a cost-effective and scalable solution but also the flexibility and security needed to thrive. With The Data Refinery, the company is now better equipped to fulfil its mission of empowering underserved customers, paving the way for continued growth and success.
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