Segmentation Enhancements

The way segments are created within The Data Refinery has been overhauled. We have re-worked the interface and added a raft of helpful enhancements to make the building process simpler and the results far easier to ratify.

Audience Stats

We now summarise a segment to show key information about that collective:

Customer Count: How many customers reside in the audience.

Opted in %: How many of the audience have opted in to communications.

Buy Again %: Pairs with the propensity model to show the likelihood that customers within this audience will make another purchase.

Recency: The average number of days since this last purchase.

Average Orders: The average number of times these customers have purchased.

Average Spend: The average basket value.

Suggestions

We have added in a collection of most used filters when building an audience, these suggestions could be used as shortcuts to key filters that should typically be applied e.g. “Opted In”

Exports

The results of building an audience can now be downloaded in full, this means specific segments can then be used internally by teams for typical business line tasks.

Auto complete

For any filter applied when building an audience, we have provided example values for that filter based on the content of the selected field. This ensures a valid filter is always built by a user.

Relative Time Filters

Time filters can now be added to an audience, this allows for the creation of rolling window segments that show data that is relative to a previous period e.g. “The Last 90 days”.

Analysis and Insight

Product performance

Based on customer feedback, we added the new "Product Performance Dashboard" as a way for users to dig into business performance metrics across categories, brands, time on shelf all the way down to item level. Insights include:

• Net Revenue

• Product Launches

• Quantity Sold

• Average Unit Value (AUV)

• Order Counts

• New Vs Returning Customer Splits

Chart Pivots

Users can now pivot the data plotted on a chart. This allows users to stack or spread the values in the chart query. This change is available in our chart builder interface

Misc Insight Updates

Alongside these changes, we've also streamlined our other insights including linking our Marketing KPIs to refund metrics, which gives users the ability to see not only which channels are performing well, but also see those that are leading to the most refunds.

Connections

Dot Digital

We now have full support for users that wish to connect data from the Dot Digital platform. This connection pulls in email, campaign, customer and interaction data from the Dot Digital API.

Listrak

The Listrak connection is now out of beta and actively used by our users. Much like the Dot Digital connection, user can now access and analyse email marketing data within their Data Refinery.

Webhook integrations (Beta/Private Preview)

We now expose a webhook that can be used to send data from systems that do not have bulk API capabilities (or no API at all). This was created to support integration with the Secutix platform (see below), the webhook can be configured to accept data from any source.

Secutix (Beta)

A new Secutix connection is now available for users that have on premise Secutix installations. This connection pulls customer, order, movement and operation data, allowing users to align this data with typical e-commerce and understand purchase behaviour of on-site customers.

Destinations

Dot Digital Destination (Beta)

Paired with the release of a new inbound connection from Dot Digital, we now have a destination connection. This allows users to send contacts to Dot Digital for onward customer journey activation.

Security

MFA  

Our user interface now supports adding a secondary factor to user login. As it stands, this is optional for all users, but we will be enforcing this as a minimum standard in the coming months.

General Improvements

See below for a list of minor improvements and bug-fixes that have landed since our last roundup:

• General improvements to all dynamic chart names, labels and legends

• General display improvement/standardisation for all table data

• Introduction of a loading notification to inform users that the underlying data warehouse is activating

• Resolved an issue where in some cases the data from Campaigner was not processed correctly

• Resolved an issue where in some cases a data flow to Mailchimp would fail

• Re-introduced the ability to download data when zooming into a chart

• Resolved an issue where on some screen sizes the nav-bar had missing links

• Resolved an issue where stat cards did not display a loading animation

• Resolved an issue where stat cards did not display positive/negative change as a currency

• Resolved an issue where the default granularity of a chart in the chart builder causes excessive rendering

• Resolved an issue with axis formatting of negative numbers

• Resolved an issue where the Insight library did not sort correctly

• Resolved an issue where a user admin could create a new user without the required default roles

• Resolved an issue where in several places translational definitions were not rendered

Roadmap

Our roadmap can be viewed  here, and is ever evolving, we strive to ensure that all future features are based upon and prioritised via customer and community feedback.

Want to see these changes in action? Drop us a message and we'll show you how The Data Refinery can work for you! Alternatively, sign up and try out The Data Refinery for yourself.

Other News

Events

We have an exciting schedule ahead for 2024, in the next couple of months you will find us at:  

1. eCommerce Expo Expo: London – 18/09/2024-19/09/2024

2. IRX: London – 02/10/2024-03/10/2024

3. Midlands eCommerce Summit: Birmingham – 16/10/2024

Attending? Please say hello to the team, we are always happy to talk all things data. In the meantime, keep an eye on our socials for further event updates!