Product News
Connections
Tik Tok Ads
Data arriving from Tik Tok Ads is now fully integrated into The Data Refinery’s unified data model. This ensures marketing performance and attribution reports includes data from this advertising channel.
Destinations
Campaigner (Beta)
Segments and queries created within The Data Refinery can now be automatically published to the Campaigner email marketing platform. This allows users to build segments based upon Data Refinery templates or atop our unified data model, before sending that data to Campaigner for onwards activation.
General Improvements
See below for a list of minor improvements and bug-fixes that have landed since our last roundup:
- Update to the Shopify connection to handle shops that transact in multiple currencies.
- Update to the Product data model to include the `Published At` field, which is sourced from e-commerce systems.
- Updates to revenue breakdown calculations to be more precise with regards to average order value.
- Added a number of stability improvements to underlying data services.
- Applied a number of security fixes to ensure robustness of 3rd party package usage.
Roadmap
Our roadmap can be viewed here, and is ever evolving, we strive to ensure that all future features are based upon and prioritised via customer and community feedback.
Want to see these changes in action? Drop us a message and we'll show you how The Data Refinery can work for you! Alternatively, sign up and try out The Data Refinery for yourself.
Other News
Events
We have an exciting schedule ahead for 2024 as the Refinery team hit the roads, in the next couple of months you will find us at:
Manchester eCommerce Summit 17th April
Retail Technology Show - 24th – 25th April
Futr – 30th April
IRX on the 22nd – 23rd May
Attending? Please say hello to the team, we are always happy to talk all things data. In the meantime, keep an eye on our Linkedin or Twitter for further event updates!
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