By putting your new customer data to work using data activation techniques, you can transform your post-Christmas momentum into long-term success.

Now the Christmas madness is over, and you’ve got an influx of new customers, it’s time to get to work to maximise the investment you’ve made.

As we head into the festive period, here are a bunch of new product improvements we have introduced for our customers. We have much more planned for 2025 to further improve e-commerce performance and understanding.

Comparing performance across multiple territories is a major challenge for global businesses, but new tools are simplifying the process. Here's how to turn complex data into actionable insights effortlessly.

The Black Friday / Cyber Monday period brought a surge of new customers and transactions, generating a treasure trove of data. But what comes next? For brands looking to transform those one-time buyers into loyal customers, the answer lies in refining and leveraging their data effectively.

Black Friday has arrived and for e-commerce businesses, the stage is set. Preparation is done—pricing strategies are in place, campaigns are live, and shoppers are engaging. Black Friday is not a static event; it’s a dynamic and ever-shifting opportunity that rewards agility and data-driven decions.