Data Management

Organise, deduplicate and trust your data

We supercharge your organisation's analytical capabilities

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Managing fragmented data is a challenge and slows you down when you want to be speeding up. At The Data Refinery, we organise, map, match and deduplicate your data, creating a unified structure you can trust. Our common data model ensures consistency, accuracy, and a Single Customer View (SCV) that drives smarter decisions across your organisation.

Smarter Analytics, Better Decisions

Features That Work for You

Unlock powerful tools that simplify data analysis, helping you
track performance and uncover new opportunities.

A clear, unified picture

Say goodbye to duplicates and messy records with automatic deduplication and enforced standards to improve reliability.

Declutter your data

Say goodbye to duplicates and messy records with automatic deduplication and enforced standards to improve reliability.

No more data arguments

If you spend more time arguing about who’s number is right, rather than making decisions about what to do, this system is for you. Eliminate data discrepancies so you can all align on decision making.

Data matching from the experts

Your integrated data is only ever as good as the matching algorithm behind it. Ours has been based on years of work building bespoke data warehouses so you can be confident your data is telling you the truth.

Success in Action

For collectibles leader Funko, unlocking customer insights was key to growth. The Data Refinery provided clarity on long-term value, loyalty, and repeat purchase behaviours, helping Funko optimise retention and revenue.

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FAQ's

Questions?

What is a Single Customer View (SCV)?

An SCV consolidates all customer data into a unified profile (golden record), ensuring you have the most complete and up-to-date view of your customers. This enables better decision-making, personalised interactions and a consistent customer experience.

How does deduplication work?

Our platform uses a matching algorithm honed over years of working on Data Warehousing projects. This uses elements of the customer record to piece the fragments together into one golden record. All interactions are appended to this so you can see a full picture.

What is a common data model?

A common data model is a standardised structure that organises data into consistent formats and categories. It simplifies data integration, ensures compatibility across systems and provides a solid foundation for analytics and reporting

Discover how we help you build a solid data foundation

With The Data Refinery, you’ll have the tools to unify your data, track KPIs, analyse trends and optimise for growth, all tailored to your ecommerce setup.
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