Customer Insights

Understand Your Customers Like Never Before

We supercharge your organisation's analytical capabilities

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Get a 360° view of your customers with enriched profiles featuring over 30 socio-demographic and lifestyle attributes. Understand who your customers are, how they behave, and what drives their decisions. With more detailed profiles, you can personalise customer experiences, boost loyalty, and identify new growth opportunities.

Smarter Analytics, Better Decisions

Features That Work for You

Unlock powerful tools that simplify data analysis, helping you
track performance and uncover new opportunities.

Enhanced Customer Profiling

Segment your audience using rich, layered insight, including behavioural, transactional, and demographic attributes. Our simple to use audience builder tool makes it simple to activate these segments publishing them to your marketing platforms

Precise Audience Segmentation

Segment your audience using rich, layered insight, including behavioural, transactional, and demographic attributes. Our simple to use audience builder tool makes it simple to activate these segments publishing them to your marketing platforms

Drive better marketing

Deliver highly personalised customer experiences to better understood and targeted segments, increase engagement and conversions with tailored messaging to drive engagement and increase ROI.

Drive marketing efficiency with automation

Once your segments and audiences are set up, by the push of a button data automatically transfers to your marketing tool.. As customers move between segments, your audiences automatically update, ensuring they always receive the most relevant and timely messaging.

Success in Action

For collectibles leader Funko, unlocking customer insights was key to growth. The Data Refinery provided clarity on long-term value, loyalty, and repeat purchase behaviours, helping Funko optimise retention and revenue.

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FAQ's

Questions?

How do enriched customer profiles benefit my business?

Enriched profiles provide a deeper understanding of who your customers are and how they live, enabling you to create personalised campaigns, improve engagement, and identify growth opportunities.

How does audience segmentation work?

Audience segmentation uses behavioural, transactional, and demographic data to group customers into meaningful segments for precise targeting. Our easy to use audience builder offers all these attributes when building an audience so you can really narrow in on who you want to talk to.

Can I integrate these insights with my marketing tools?

Yes! Our platform integrates seamlessly with tools like Mailchimp, Facebook Ads, and other popular marketing platforms, bringing in your results and performance data AND publishing out audiences for activation.

Understand Your Customers Like Never Before

Short heading goes here

Features That Work for You

Segment your audience using rich, layered insight, including behavioural, transactional, and demographic attributes. Our simple to use audience builder tool makes it simple to activate these segments publishing them to your marketing platforms

Segment your audience using rich, layered insight, including behavioural, transactional, and demographic attributes. Our simple to use audience builder tool makes it simple to activate these segments publishing them to your marketing platforms

Deliver highly personalised customer experiences to better understood and targeted segments, increase engagement and conversions with tailored messaging to drive engagement and increase ROI.

Once your segments and audiences are set up, by the push of a button data automatically transfers to your marketing tool.. As customers move between segments, your audiences automatically update, ensuring they always receive the most relevant and timely messaging.

Success in Action

For collectibles leader Funko, unlocking customer insights was key to growth. The Data Refinery provided clarity on long-term value, loyalty, and repeat purchase behaviours, helping Funko optimise retention and revenue.

Questions?

How do enriched customer profiles benefit my business?

How does audience segmentation work?

Can I integrate these insights with my marketing tools?

Discover how customer insights drive smarter messaging & higher ROI