Powering
Ecommerce
growth with
Smarter Insights

In the fast paced, highly competitive world of ecommerce, data holds the key to success. But sometimes the complexities of data management and conversion of raw information into valuable insights can get in the way of unlocking data driven growth. The Data Refinery is a plug-and-play data platform designed to simplify this process, getting at the insights you’d otherwise struggle to reach.

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Our Platform

Where other ecommerce analytics platforms hesitate to go, we thrive, meaning you can connect your data up regardless of where it’s held. The Data Refinery seamlessly integrates with Magento, Shopify, WooCommerce, Amazon and all major ERP systems and Marketing sources. In fact, we’re yet to find something we can’t work with. Our platform automates data transformation across your entire estate and delivers near-time intelligence via dashboards, data models and query tools, empowering ecommerce businesses to enhance customer retention, boost profitability and streamline operations.

Customer Engagement

Leverage powerful bespoke segmentation models supported by our data science team to understand customer behaviour and build loyalty. Identify key engagement triggers and activate previously undiscovered audiences.

Operational Efficiency

Simplify data management by integrating all your systems across all areas—into one unified platform. Enable seamless collaboration across teams and streamline reporting for faster, smarter decision-making.

Revenue Growth

Access actionable insights through our suite of ecommerce analytics dashboards and insight models crafted in conjunction with our ecommerce clients to drive profitability and grow your bottom line.

Perfect for Ecommerce

Automated
analytics for Shopify

Supercharge your Shopify store's analytical capabilities with our powerful, automated analytics. Gain access to all of our ecommerce reporting and analytics dashboards, seamlessly integrated with your Shopify data and all the tools in your tech stack. Unlock smarter insights, streamline decision-making and drive growth effortlessly.

Customer Focus

Understand
your customers
like never before

By understanding your customers better, you can drive loyalty, increase lifetime value, and create exceptional shopping experiences.

1. Track the Customer
Loyalty Lifecycle

Identify where shoppers are in their journey, from first-time buyers to evangelists and everything in-between.

2. Segment by Recency,
Frequency, and Value

Focus on your high-value customers by analysing when they last purchased, how often they buy and how much they spend

3. Leverage Open Data

Enhance your understanding of customer demographics, purchasing trends and external factors that influence buying behaviour by layering open data on your customer datasets.

4. Analyse Long Term
Value cohorts over time

Understand how customer groups behave and contribute to performance to refine long-term growth strategies

5. Uncover key moments &
loyalty triggers

Discover the touch points that drive both positive engagement and costly behaviours.

Easy Reporting

Make sense
of Magento

Level up your Magento analytical capabilities through our automated analytics for Magento 2.0. All of our ecommerce reporting and analytics dashboards are available with integrations to all of your complementary tooling.

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Get ahead of the game

Optimise Product Performance

Track
Bestsellers

Identify your top-performing products and allocate resources strategically.

Address
Underperformance

Spot low-performing items and explore opportunities for bundling or promotions.

Cohort-based
Product Analysis

Understand product performance across customer segments to refine inventory and marketing strategies.

Enrich with
Demographics

Dig into affluence, lifestyle and life stage to gain a deeper understanding of how these markets factor into product preferences.

Combine with
Geographics

Map out your best-selling products and categories by country or area so you know what to promote and where.

Forecast
Demand Trends

Use historical data and predictive analytics to anticipate future product demand, ensuring better stock availability and minimising overstock or stockouts.

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A platform designed
for ecommerce growth

Seamless Integration

Connect with all your ecommerce and operational systems, including Magento, Shopify, WooCommerce, Amazon, Netsuite, and Microsoft Dynamics.

Intuitive Interface

Explore data and insights effortlessly.
No technical expertise required.

Joined-up insights

With all your data matched and mapped into a common data model, The Data Refinery ensures your entire team has access to consistent, unified insights.

React at speed

Make decisions faster with near-time data integration, responsive data insight tools and audience activation capabilities.

For all Business Sizes

Whether you're a boutique online store, a scaling brand or a global ecommerce leader, The Data Refinery adapts to your needs.

AI Ready

Use our AI chatbot to query your data and create chart and dashboards.

Success in Action

For collectibles leader Funko, unlocking customer insights was key to growth. The Data Refinery provided clarity on long-term value, loyalty, and repeat purchase behaviours, helping Funko optimise retention and revenue.

Take your ecommerce business to the next level

Say goodbye to fragmented reports and siloed systems. The Data Refinery unifies your data, providing everyone with a clear, accurate, and actionable view of your business. With the tools to make smarter, faster decisions, you can drive loyalty, retention, and long-term growth.