In today’s sports landscape, data is your most valuable asset. The Data Refinery makes it simple to harness this power with a plug-and-play data warehouse platform that removes the complexity from managing and analyzing your data.
Tailored for the sports industry, our platform integrates seamlessly with your existing tools, whether it’s ticketing, eCommerce, marketing, or more—automating data transformations and delivering real-time insights. The result? Actionable strategies for fan engagement, sponsorship growth, loyalty programs, and brand expansion.
Understand the story your data tells about your audience. Use these insights to create personalised experiences and build stronger fan loyalty.
Help sponsors connect with your fans by leveraging data that showcases audience behaviours, preferences, and trends.Demonstrate the value of sponsorship with compelling insights and metrics.
Streamline processes and make smarter decisions with tailored data solutions that drive success.
Understanding the journey from casual fan to super fan is essential for sustained growth and engagement. From growing your season ticket base to converting casual supporters into lifelong super fans, The Data Refinery provides the insights you need to make it happen.
Identify where your fans are on their engagement journey, from first-time attendees to highly loyal advocates.
Use data to uncover the moments, behaviors, or touch points that drive deeper fan involvement, such as ticket purchases, merchandise sales, or social interactions.
Personalize your communication and marketing strategies at each stage of the funnel, ensuring every fan receives the right message at the right time.
Continuously track fan progress and campaign effectiveness to optimize for maximum loyalty and retention.
Not all fans are the same – the trick is engaging with your audiences in a way that resonates with them. Use data insights to narrow down your audiences and get really personalised.
With The Data Refinery, you can unlock the full potential of your data to make
informed decisions that drive growth and engagement.
Go beyond your internal data. The DataRefinery enriches your existing datasets with open data sources, providing a richer, more comprehensive understanding of your fans, markets, and opportunities.
The Data Refinery integrates data from ticketing, eCommerce, concessions, fan feedback, and sponsorship engagements to provide a complete picture of fan behavior, engagement triggers, and overall profit.
You don’t need to be a data scientist to benefit from The Data Refinery. Our intuitive platform puts the power of data in your hands, making it easy for anyone on your team to explore insights and make smarter decisions quickly.
Activate your insights with ease. The DataRefinery’s audience publishing facility allows you to seamlessly segment and export audiences to your marketing and engagement platforms – react to opportunities as soon as you spot them and automate your segment communications with confidence.
Managing a Magento store or multiple stores doesn’t have to be complicated.
The Data Refinery simplifies your analytics and reporting:
